Superinteressante dossier • Investments
In May 2014, Brazilian publisher Abril invited us to develop a special edition of the Superinteressante magazine.
The issue was meant to be a finance guide for beginners, so Datadot Estúdio, in a partnership with editor Leandro Beguoci, created the project of an easy-to-read magazine, with a lot of visual content, illustration, infographics and micro-edited textual information.
The guide showed investments divided by risk level: from low risk to very high risk. To guide the reader in such division, we used resources such as chromatic scale and chapter opening with illustrations and letterings that referred to the level of risk of the presented investments.
Datadot was responsible for creating the concept, graphic design, art direction and layout of the whole issue. Illustrations were conceived in a partnership with the editor and created by Raul Aguiar. Letterings were created by type designer Kauan Machado. The art director of the cover was Fabrício Miranda, with illustration by Bruno Sousa.
✭ Bronze winner, print category 10º IDA Awards – 2017
client editora abril, superinteressante magazine
art direction & graphic design datadot estúdio
illustrations raul aguiar [inside] e bruno sousa [cover]
letterings kauan machado